Ibrahim Younis — Senior Media Buyer

About

Senior Media Buyer with 9+ years of hands-on experience in Meta Ads (2017–Present) and Google Ads (since 2022). Proven track record scaling performance campaigns with monthly budgets exceeding EGP 500K and sustained ROAS above 6x, while managing multi-market accounts across Egypt and the GCC (Saudi Arabia).

Reduced CPA by up to 60% (EGP 250 → 100–130) within a 3-month optimization cycle, and lifted CVR from 4% to 7%+ through structured CRO. Experienced managing full-funnel strategy (Prospecting & Retargeting), running CRO on landing pages and funnels, and leading cross-functional creative teams to execution. Focused on ROI-driven decision-making, not just surface-level ROAS.

01

Services

Meta Ads Management

Full-funnel Meta campaigns: prospecting, retargeting, creative testing, and budget scaling with clear ROAS targets.

Google Ads

Search, Shopping, and performance campaigns with conversion tracking, GTM, and cross-channel attribution.

CRO & Funnel Strategy

Landing page and funnel optimization to lift CVR — structured testing from offer to checkout.

Creative Team Leadership

Briefing, hiring, and leading designers, editors, and content teams to ship performance creative at scale.

02

Proven Results

Real campaign performance from Meta Ads dashboards — scaled spend, stronger ROAS, and conversion-focused execution.

Avg. Purchase ROAS 5.37x

Purchase ROAS · Campaign Snapshot

Meta Ads performance across live e-commerce campaigns with peak campaign ROAS above 17x and strong funnel activity (adds to cart & checkouts).

Gross Sales Over Time

Gross sales tracked May–August with multi-million EGP revenue from performance-driven store growth.

Gross Sales: EGP 8.6M+

Spend, Reach & Purchases

Aggregated view across 270 campaigns: controlled spend, broad reach, and consistent website purchases.

Campaigns: 270

Website Purchases at Scale

2,200+ website purchases managed across high-volume Meta campaigns with disciplined daily budgets and cost-pe…

Website Purchases: 2,203

Conversion Value & Funnel Depth

EGP 2.67M+ purchase conversion value with deep funnel engagement — thousands of adds to cart and checkouts in…

Conversion Value: EGP 2.67M+

03

Selected Work

Case studies and project highlights across Meta and Google performance campaigns.

Performance Marketing

E-commerce Meta Scaling · Fashion

Scaled apparel Meta Ads with monthly budgets over EGP 500K and sustained ROAS above 6x.

View project

Marketing Management

KSA Marketing Leadership · CRO Lift

Led a 7-person creative team remotely and lifted CVR from 4% to 7%+ through CRO.

View project

Media Buying

GCC Multi-Niche Media Buying

Managed SAR 20K–35K ad spend across GCC niches with ROAS above 4x.

View project

04

Experience

May 2026 – Present

Senior Media Buyer

Malabisy · Nasr City

• Managing monthly ad budgets exceeding EGP 500K across Meta Ads with sustained ROAS above 6x • Drove CPA down through funnel restructuring, audience testing, and creative iteration • Owning full-funnel strategy: prospecting, retargeting, and budget allocation across active campaigns

May 2026 – Jun 2026

Freelance Marketing Manager

KSA Project · Remote

• Ran this engagement freelance, in parallel with the full-time Malabisy role • Hired and led a 7-person team to execute a full project marketing plan • Owned CRO across landing pages and funnel structure, raising CVR from 4% to above 7% • Set overall project direction and creative strategy

Dec 2025 – Apr 2026

Media Buyer

Azzrk Company · Mansoura

• Managed SAR 25K–35K in ad spend across multiple niches in the GCC (Saudi) market, achieving ROAS above 4x • Adapted targeting, creative angles, and bid strategy per vertical across a multi-niche portfolio

Jun 2025 – Nov 2025

Media Buyer

El Shehab Company · Mansoura

• Managed ~SAR 20K in ad spend targeting the GCC (Saudi) market, achieving ROAS above 4x • Executed full-funnel Meta Ads campaigns with focus on performance tracking and optimization

2017 – 2025

Freelance Media Buyer & Social Media Specialist

Meta Ads & Google Ads · Egypt

• Planned, launched, and optimized Meta Ads across E-commerce, Medical, Online Courses, Restaurants, Heavy Industries, and Real Estate • Managed full-funnel campaigns with focus on CPA, CPL, and ROAS • Expanded into Google Ads (2022+): setup, conversion tracking, and optimization • Built and managed a personal-brand page for inbound client acquisition

05

Key Achievements

01

Managed monthly ad budgets exceeding EGP 500K with consistent ROAS above 6x on Meta Ads campaigns

02

Reduced CPA by up to 60% (EGP 250 → 100–130) within a 3-month optimization cycle

03

Led a 7-person creative team as Freelance Marketing Manager on a KSA project — raised CVR from 4% to 7%+

04

Managed GCC (Saudi) market campaigns with SAR 20K–35K in ad spend, sustaining ROAS above 4x

05

Expanded from Meta Ads specialist to full Meta + Google Ads media buyer, including CRO and cross-channel attribution

06

Skills

Paid Social Media Ads Conversion Rate Optimization (CRO) ROI & ROAS Analysis Performance Tracking & Analytics Content & Creative Testing Budget Scaling & Multi-Market Management Team Leadership & Hiring Stakeholder Management Requirements Gathering & Documentation Conversion Tracking Problem Solving & Troubleshooting Social Media Page Management

07

Tools

Meta Ads Manager Meta Events Manager (Pixel) Google Ads GA4 GTM Google Merchant Center Google Sheets / Excel PowerPoint Canva

Education

Bachelor of Computer and Information Science

Mansoura University

2019 – 2023

Courses & Certifications

Media Buying Starter Pack Elevr Community Business Analysis Fundamentals · 2022

Contact

Let’s build performance

Ready to scale ads with ROI-driven media buying? Send a message.

ebrahimyounis74@gmail.com +20 101 772 5788 LinkedIn